Pravana Vivid Hair Color is easy to use- no developer required. Simply apply to prelightened hair (recommended to use the Pure Light Lightener) and flaunt your results! Available in 15 Vivid shades, including Vivid Silver, Vivid Violet, Vivid Wild Orchid & many more! Pravana Chromasilk Vivids is our number 1 selling hair color.
With 18 highly-pigmented shades and counting, ChromaSilk VIVIDS gives hair artists everything they need to concoct, mix and create endless color palettes. Unleash your artistry.
PRAVANA's AWARD-WINNING CHROMASILK VIVIDS COLLECTION IS THE CREATIVE-COLOR CATEGORY LEADER. ChromaSilk VIVIDS are professionals and celebrity colorists choice for vibrant, creative colors. Winning the Stylist Choice Award for Favorite Creative Color for the 4th year in a row, it is clear that ChromaSilk VIVIDS is best, creative color with the longest-lasting, bright hair colors.
No animal testing
Free from MEA and DEA
EPA and CARB compliant
Easy to use. No̴ developer required.
Vivid Amethyst has been discontinued. The formulation for Amethyst is 3 oz Clear, 1.5 oz Neon Blue and .25 oz Violet
Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.
Standard Shipping (2-6 days): Flat Rate of $5.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.
UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.
2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.
Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.
Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.
International Shipping please find rates at checkout.
Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.
Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.
Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.
Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.
We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.
Please view our entire shipping & return policy here
At Image Beauty, we work to offer you the best selection of hair color, and the Pravana ChromaSilk Vivid Colors are by far our most popular and best-selling shades. Pravana ChromaSilk VIVIDS hair color are the most vibrant, longest lasting colors available on the market today.
The reason that Pravana VIVIDS is so special is that it is proven to last 6-7 weeks and maintain its vibrancy throughout this time period. With wonderful shades including Silver, Violet, Magenta, Wild Orchid, Blue, Pink and much more, Pravana VIVIDS is the best vibrant hair color available. The complete range of natural hair care solutions includes styling, texturizing, and after-color care to meet your every need.
ChromaSilk VIVIDS are easy to use. Simply pre-lighten your hair and add the color. No developer is needed to mix with the color. The color is Paraben-Free, has Zero Phthalates, No Animal Testing, Free from MEA and DEA and is EPA and CARB compliant.
The Chromasilk provides unmatched shine with a superior dye load that incorporates pure silk and keratin amino acids, driving color deep into your hair’s cortex. Through the keratin amino acids, your hair will be strengthened, and color will adhere to the hair shaft. This formula of low-level ammonia and high-level dye preserves the integrity of the hair and provides superior coverage of gray.
ChromaSilk VIVIDS are also available in Pastels, Neons and Locked-In shades which do not run. You’ll find the product and color you need at prices you won’t be able to find anywhere else. The Locked-In shades are just as vibrant as the VIVIDs collection, and will not transfer, run, or move onto other strands of hair.
For a unique and vibrant look to the hair color, NEONS and PASTELS from Pavana are blended to create multiple fusions of colors on the same hair strand. Stretch your imagination, and apply the patterns and colors you want knowing the color will not transfer to other strands.
Dry the strands of the hair and complete the look of the hairstyle with the purchase of a professional blow dryer. For the best selection of Pravana hair color solution at the most affordable prices, Discount Beauty has the solution you’re seeking.
I’ve tried a number of products to remove what seemed to be an ever increasing amount of brassy coloring from my (colored hair) I like a cooler tone, like a soft light ash blond. I left this on TOO LONG (1hour) I got a dark blue gray. As it is washing out it is lightening & delivering the desired results. ANYTHING BUT BRASS! think I’ll try again with less leave in time. Though I do know I will require more than 5 or 10 minutes! Th
The civics do not take very well to hair because of lack of developer
Colors are brilliant and don’t fade. Love love love them
I have hair down just above my butt, I have to use 2 tubes of the violet and one of magenta because i do magenta underneath and peak-a-boos. But the violet is STUNNING. it holds its color for a LONG time, it seriously makes your hair healthier, yes its messy so just prepare. If anybody had issues with it they simply do not know what they are doing. I've redone my hair like this 4 times, about to be 5. It amazes me how long it lasts. I will say the Magenta fades a bit quicker but thats ok. I've been using Pravana Chromasilk Vivids for about 7 years now and I wont use any other! Even their bleach and developer!
I tried the amethyst and it was ok, but it didn't last long at ALL & when it faded, it faded to this teal color which is still kinda there and its been 9 months. The violet is amazing, it lasts, its vibrant, it makes your hair feel even healthier.