Pravana Pure Light Power Lightener
Item Number: 7501438381615
Item Beauty ID: IB41008

Pravana Pure Light Power Lightener


13 reviews

Sale Price $4.09

Retail Price $5.20

EVERYDAY Free Shipping Over $55*
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Pravana Pure Light Power Lightener

Pravana Pure Light Powder Lightener is an effective bleaching system that allows substantial lightening while maintaining the good condition of the hair. Contains blue pigments to neutralize yellow and orange reflection.

Directions: Pour 1 oz Bleaching Powder into a non-metallic clean bowl and add 3 oz of Pravana Developer Creme (10, 20, 30 or 40 volume). Mix to obtain a smooth paste for easy application.

Shipping Rates to Continental United States:

Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (1-7 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.

* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed.  Shipping Time In Transit Is From Date Shipped.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.

International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

More Product Info

Image Beauty provides you with the largest selection of Professional Developer Crème & Hair Color from the best and most trusted brands in the industry, all at discounted prices. Shop hair color and other hair care products at the one and only Image Beauty.
Customer Reviews
4.6 Based on 13 Reviews
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Filter Reviews:
Julie P.
United States United States

It worked fine I had to get the red out so I should have bought 2. I had to run out and get something else. This one was much gentile on my scalp and hair than the one I bought.

United States United States
Best Lightner ever

I hope pravana makes this till the end of time. I have tried so many products and nothing stands up to this one, not even close!!!! Highly recommend!

Luz V.
United States United States
Great product

Good lifting results

Jennifer C.
United States United States
Works Great

I used this to lighten all of my hair. It worked great! Hair came out a nice golden blonde (from medium brown). The product was gentle on my scalp and my hair.

amy s.
United States United States

I love the product. Great consistency. Does not swell or bleed through foils

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