Wella Color Charm Hair Color
Item Number: 070018106391
Item Beauty ID: IB25101

Wella Color Charm Hair Color

103 reviews

Sale Price $4.99

Retail Price $7.50

EVERYDAY Free Shipping Over $55*
Notify Me When Available

Wella Color Charm Permanent Liquid Hair Color

  • Choose liquid color for quick, full-head services, easy bottle application and reliable results
  • Long-lasting, fade resistant results with LiquifuseTM technology
  • Excellent gray coverage covers the most resistant grays
  • Economical 1:2 mix ratio
  • Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
  • Up to 60% more conditioning than the leading competitor
  • Up to 43% more shine (vs. untreated hair)

Shipping Rates to Continental United States:

Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (1-7 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.

* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed.  Shipping Time In Transit Is From Date Shipped.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.

International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

More Product Info

Image Beauty offers great discounts on all the top professional hair coloring products from brands like Pravana, Rusk, and more. Be sure to check out our main hair color page to see all of our products ranging from temporary hair colorprofessional hair color, and many other hair care products.
Customer Reviews
4.8 Based on 103 Reviews
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Sheri C.
United States United States
Great product

Used for years and great on the hair. No damage.

Lyn D.
Wonderful results every time!

I hate to admit my true age, but lets say I'm' closer to 100 than 50...been using Wella color for about 50 years, ever since my youthful blond began to darken. I am Norwegian with dark brown eyes, which makes a striking contrast. I was about 25 when I first I went to hair salons to lighten my hair ; that was quite expensive. Luckily my regular girl was leaving the shop and she gave me my formula. At first, just my temples started to turn gray but the Wella covered it nicely. Lord only knows how gray I am today but thanks to Walla, I'm as blond as ever! I'd love to know how much money I have saved over all these years. Thank you Wella!

Sheri C.
United States United States
Great color and product.

Used for customers and mine. Great conditioning for hair.

Linda G.
United States United States
Wella color charm hair color

Excellent very happy with this product, have used it many years. Works for me.

Judy R.
United States United States
On time

Product came as expected and on time. Very professional company.

More from WELLA COLOR CHARM See More

Subscribe to back in stock notification