Wella Color Charm Hair Color
Item Number: 070018106391
Item Beauty ID: IB25101

Wella Color Charm Hair Color

94 reviews

Sale Price $4.99

Retail Price $7.50

EVERYDAY Free Shipping Over $55*
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Wella Color Charm Permanent Liquid Hair Color

  • Choose liquid color for quick, full-head services, easy bottle application and reliable results
  • Long-lasting, fade resistant results with LiquifuseTM technology
  • Excellent gray coverage covers the most resistant grays
  • Economical 1:2 mix ratio
  • Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
  • Up to 60% more conditioning than the leading competitor
  • Up to 43% more shine (vs. untreated hair)

Shipping Rates to Continental United States:

Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (1-7 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.

* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed.  Shipping Time In Transit Is From Date Shipped.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.

International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

More Product Info

Image Beauty offers great discounts on all the top professional hair coloring products from brands like Pravana, Rusk, and more. Be sure to check out our main hair color page to see all of our products ranging from temporary hair colorprofessional hair color, and many other hair care products.
Customer Reviews
4.8 Based on 94 Reviews
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Filter Reviews:
Donna O.
United States United States
Wells Color

Love using Wells Color ... covers Grey so well !! The people at Image Beauty are always so good to me and it’s shipped right to my home

Billie H.
United States United States
No returning this for what I wanted

I don’t use liquid. I thot I was getting the gel.

Sheri C.
United States United States
Great product. Makes hair feel good not harsh on hair.

Great product and used for years.

Mary J.
United States United States
Wella Hair Color

Great, easy to order, delivery was quick and exactly what I ordered.

Linda E.
United States United States
Wella Color

Very good….items came quickly and was as described.

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