Pravana Pure Light Ultra Lightener
Item Number: 7501438387464
Item Beauty ID: IB56838

Pravana Pure Light Ultra Lightener


4 reviews

Sale Price $39.89

Retail Price $49.90

EVERYDAY Free Shipping Over $55*
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Pravana Pure Light Ultra Lightener 

Rise to new levels with Pravana. Pure Light Ultra Lightner lifts up to 9 levels and contains ReUnite Mending Technology. NEW ReUnite Mending Technology includes amino acids for internal strength to restore hair from the inside out and plant-derived mending ingredients to help to reunite the cuticle layer and is clinically proven to increase shine and softness.


Pure Light Ultra Lightner is perfect for anyone who wants a high level of lift and can be used for on or off scalp lightening.

How To use:


Recommended 1:2 (Pure Light Ultra Lightener : Developer)

Can be mixed with Zero, 10, 20, 30 or 40 volume off scalp

Zero, 10 & 20 volume for on scalp application


Up to 55 minutes of processing time once mixed with developer

Shipping Rates to Continental United States:

Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (2-6 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.

International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

Customer Reviews
5.0 Based on 4 Reviews
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Filter Reviews:
Jamie M.
United States United States
High quality lift, minimal damage

Even my hair stylist was impressed with this stuff. I have been putting blue black for two years now against her advice and she thought it wouldn’t lift. I’m platinum now, no joke. Two rounds over the course of a month and some toner, bam, blonde for the first time in my life! Very impressed.

United States United States
Love it!

I bleached my hair in preparation to go red from a level 4 brown. I used a level 30 developer (Pravana as well) with it because I read it was better to use a 30 for a shorter amount of time than having to do the process twice with a level 20. I ended up with a coppery-gingery color after bleaching. I liked it so much that I didn't bother dying it.

Image Beauty Pravana Pure Light Ultra Lightener ReviewImage Beauty Pravana Pure Light Ultra Lightener Review
Image Beauty

looks great! thanks for sharing!

Khea M.
United States United States
Love pravana products

Great, thanks!!!!!!

Dave LaBranche Jr.
United States United States
Pandemic Platinum

My salon closed because of the Covid-19 pandemic and I was afraid I’d have to say bye to my blond locks, but when everyone else was buying toilet paper, I stocked up on hair supplies here. It’s saving me a fortune and I’ll probably continue doing my own hair after this is all over.

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