Loving LumiShine Demi-Permanent liquid’s heart-stopping shine and straight-from-the-bottle perfection? Get ready to fall head-over-heels... again.
Introducing 11 NEW swoon-worthy shades of Joico LumiShine Demi-Permanent Liquid Color—the color stylists voted their #1 at the 2016 Stylist Choice Awards.
Why the lovefest? Whether you want to refresh faded color, tone a hue to perfection, blend gray naturally or give hair a gorgeous gloss-over, this versatile, ammonia-free formula is always a winner!
And that’s not all. Joico LumiShine’s breakthrough ArgiPlex Technology transforms from the inside out, leaving hair with up to 2x the shine* and 100% replenished and restrengthened.**
Easy 1:1 Mixing Ratio for All Formulas:
5 Volume (1.5%) + LumiShine Demi-Permanent Liquid Color - No Lift. Deposit only
10 Volume (3%) + LumiShine Permanent Creme Color - Up to 1 Level
20 Volume (6%) + LumiShine Permanent Creme Color - Up to 2 levels
30 Volume (9%) + LumiShine Permanent Creme Color - Up to 3 levels
40 Volume (12%) + LumiShine Permanent Creme Color - Up to 4 levels
Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.
Standard Shipping (1-7 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.
UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.
* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed. Shipping Time In Transit Is From Date Shipped.
2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.
Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.
Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.
International Shipping please find rates at checkout.
Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.
Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.
Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.
Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.
We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.
Please view our entire shipping & return policy here
Image Beauty is very helpful . With new products you are given a step by step of how to mix, apply, giving confidence. In the experience of trying a new products . If you need a question answered , a response is in timely manner. Thank You
I change my hair color a lot so the demi's are great. The SB line takes all the brass out of my base and to my bayalage. Like all demi's, especially on porous hair like mine, they wash out quickly (around 3 weeks). They do not, however, cover grays. I use a permanent color only on the very root and demi's for mids and ends. It's a long process, but the results are very professional. You can use a 10 developer. I found the 10 works better than the joico 5.
Haven’t used bc no directions on how. Waste of money