Item Number: 856836000055
Item Beauty ID: IB47242

Simply Smooth Keratin Treatment 16 oz

Simply Smooth Keratin Treatment 16 oz


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Regular price

Your Price $239.99

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Sale Price $239.99

Regular price

Retail Price $399.90

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family owned since 1977
Family Owned Since 1977

Simply Smooth Keratin Treatment 16 oz

Conceived in Brazil, Perfected in the US. For Professional Use

Simply Smooth can be applied directly after a color service. The process takes 1.5 to 3 hours, depending on density and can be shampooed as soon as 72 hours after treatment. Clients must maintain with Simply Smooth xtend maintenance system for best results. Vanillin & apple pulp infused. Reduces frizz & texture 25% - 50%. Humidity free hair creates incredible shine. Green apple pulp & plant extracts for moisture. Restructures and reconditions hair fibers for up to 12 weeks.

Use Simply Smooth Keratin System as an in salon treatment to remove unwanted curl and frizz from hair.  

Stylist Directions:  

Step 1:  Wash hair gently with Clarifying Shampoo.  Shampoo 5 times for virgin, gray or resistant hair.  Shampoo 4 times for color-treated hair.  Shampoo 3 times for highlighted hair.  Leave product on hair for 30 seconds between shampooing (focus on washing hair not scalp).

Step 2:  Blow Dry Hair 100% Using Medium Heat

Step 3:  Section hair into desired sections (be sure to wear gloves).  Shake bottle well and begin applying the keratin system with a tint brush from scalp to ends.  Use a comb to distribute evenly through the hair.

Step 4:  Cover the hair with a plastic cap and let sit for 20 minutes for resistant hair.  After the appropriate time has elapsed, blow dry hair 100%.

Step 5:  Re-section the hair and beginning at the nape of the neck using 1/8 sections begin flat ironing the hair from the base to the ends using a flat iron with temperature set between 430 and 450 degrees F.  For normal hair set to 450 degrees and for fine hair use 430 degrees.  For over processed hair, set as low as 400 degrees.  Be sure to seal the Keratin into the hair by repeating the smoothing process with the flat iron more than one time per strand.  For virgin hair, apply the flat iron 5-7 times per section.  For color treated hair, apply the flat iron 5 times per section.  For highlighted hair, apply the flat iron 3-5 times per section.  Work your way through each section of the hair.  Step 4 & 5 must be performed in a ventilated area.  

Step 6:  Be sure to inform the client not to wet hair for 96 hours to allow the hair to be transformed into the desired smooth straight results.  

Step 7:  Be sure the client maintains the hair with the Simply Smooth Xtend products.  Hair should be shampooed with the Simply Smooth Shampoo, conditioned with the Simply Smooth Conditioner, brushed and styled with the Simply Smooth Keratin Finishing Gloss.


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Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (1-7 days): Flat Rate of $7.49 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

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* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed.  Shipping Time In Transit Is From Date Shipped.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

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International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

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