Pure Blends Violet Depositing Shampoo 8.5 oz
Item Number: 851739003097
Item Beauty ID: IB47167

Pure Blends Violet Depositing Shampoo 8.5 oz

2 reviews

Sale Price $15.99

Retail Price $19.96

EVERYDAY Free Shipping Over $55*

Pure Blends Violet Color Depositing Shampoo 8.5 oz

Brightens and Tones Gray, White and Blonde Hair

pure BLENDS Violet Color Depositing Shampoo is sulfate & sodium chloride free. Created with an herbal blend and keratin and collagen infused, this hydrating formula will eliminate color fade and color washout. Perfect for a try on color. No processing time is required. Compatible with all permanent and semi-permanent color brands as well as all smoothing systems and relaxers. Available for home use.

Shipping Rates to Continental United States:

Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (1-7 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.

* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed.  Shipping Time In Transit Is From Date Shipped.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.

International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

More Product Info

On the hunt for today's top salon hair care? Then you have definitely come to the right place.

At Image Beauty we carry the top brands you long for and the hair styling products professionals loyally rely upon, and they're available to you at a discounted rate. Shop through organic shampoos, color-protectant hair conditioners, curl-defining creams, stronghold hairsprays, hydrating hair masks and even restorative hair treatments.

A full, shiny mane is just a click away! We strive to have the perfect match for any type of tresses you are looking to treat. All hair has its own quirks that can easily be worked out with the correct products; you just have to find the right match, and we have a feeling that you will be able to find exactly what you need in our hair care treatment offerings.

Dont' fear frizz and shutter at split ends those luxurious locks you envy are more achievable than you have ever dreamed.

Customer Reviews
3.0 Based on 2 Reviews
5 ?
4 ?
3 ?
2 ?
1 ?
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Christine M.
Wrong color!

I have loved this product for years.....but, I buy the violet. The last bottle I bought turned my hair pink! I am giving the company a chance to replace the bad bottle and will update this review if they age 62, I don’t want pink hair, and of all things you need to be able to trust, its your hair color products!

Image Beauty

Hi- please contact our customer service department at and they will be happy to assist you.

Platinum blonde? Keep it that way with this awe...

Most violet shampoos (ie. the iconic but overrated Shimmer Lights) may tone down the brass but this shampoo from Pure excels where others fail: scent, hydration, (sulfate-free!) lather and excellent quality ingredients. First off, It smells delicious, reminiscent of a mango smoothie. I didn't get a chance to sniff Pure'sc Coco-Colada non-color depositing color protect line but I imagine this works with that fragrance style. The scent is not overpoweringly sweet or girly, just pleasant. The toning capabilities of this shampoo are off the charts! It is a deep inky, purple but the texture is such that it's easy to blend everywhere you need it. The cool thing about the packaging is the spout is shaped like a hair coloring bottle so you can concentrate it on the roots, which for me tend to be the first to get brassy. Other than it's great toning ability, this has the ingredients and moisturizing I'd look for in a shampoo. It's sulfate-free with great ingredients like hydrolized keratin, Shea butter, coconut oil, and a HUGE variety of natural extracts. Seriously check out the ingredients on their site. It's very impressive and makes me feel like I'm not sacrificing the quality of my hair for the toning capabilities of a color depositing shampoo. Personally, I rinse and repeat for 2 or 3 minutes with this shampoo 1-2 times a week (atleast 4 days apart, whenever that pale yellow comes back). The second time I rinse it out about 80% out of my hair then put on a mask and/or deep conditioner with a shower cap for the remainder of my shower. This gives the color a bit more time to soak in and doesn't affect the absorption of vital oils from the mask.. In fact I believe it helps! Truly a great product for platinum blondes, unabashed silver foxes, brightening highlights and those with pastel hair. The price cannot be beat at Image Beauty anywhere I've seen on the web, and you know you're getting a authentic product. Compared to other toning shampoos like Bedhead Dumb Blonde, Fudge, and Pravana the price is comparable or less. Just you wait.... There will be a ton of glowing YouTube reviews as soon as this product catches on!

More from PURE BLENDS See More

Subscribe to back in stock notification