Item Number: 809743327739
Item Beauty ID: IB34885




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Family Owned Since 1977
Smart Solutions Straight N Curl Serum 12 OZ

Dual-Action, Anti- Frizz Formula
Smoothes And Straightens
Great For Scrunching Curly Hair Too

What does Straight N Curl Serum Do?

SCS can be used to make and/or keep the hair straight, it can be used on straight hair to coax curl and wave into the hair or it can be used on naturally curly/wavy hair for increased strenth, shine and condition

How does SCS work?

Straight N Curl Serum has a dual-action formula that seals the outer layer of the hair shaft (cuticle) reducing frizz while providing the ultimate in protection from heat and the elements. As an added benefit its Botanical Extracts strengthen the hair shaft.

Can I use SCS with my Flat Iron?

Definitely, SCS works great with a flat iron adding extra protection against the irons high heat. You can apply a small amount to a dry hair subsection before using your flat iron. You can also blow dry it in as it has superior straightening properties even with just a brush and a blow dryer.

There Are A Lot of Straightening Serums on the Market, what`s special about SCS?

First, you will notice how `less is more` when applying SCS. It spreads easily and allows the brush or iron to glide through the hair. Second, you will see a healing effect to flyaway and split ends. They will mend before your eyes. Third, the shine is incredible! The hair is brilliant and well conditioned. It is a great working product for both stylists and their clients.
The Plant Extracts for Color Hold which are in all Dennis Bernard products, are extracted to maximum concentration for product creating Super Antioxidants. The Super Antioxidants in all smart SOLUTIONS products protect the hair from harmful radicals & eliminate any damage caused by oxidation.

The dynamics of hair color go beyond formulation. Two key elements are the correct and time efficient application of the color along with the recommendation of a home care regimen to the client.

The application techniques and time factor come with the stylist`s experience and are relatively simple to master. However, from the client`s perspective, their primary concern is they want their color to stay vibrant and shiny, as if everyday was the day it was done.

All smart SOLUTIONS contain plant extracts for color hold. Our value priced formulas are sulfate, sodium chloride, and paraben free.

Smart Solutions Straight N Curl Serum 12 OZ

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Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

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Image Beauty has hundreds of different hair conditioners for you check out. Don't take our word for it, read all the reviews of satisfied customers stocking up their hair care products through It doesn't matter if you have straight, curly, blonde, red, brown or black hair - Image Beauty has a conditioner product to help everyone look their best each day.