Same amazing benefits and performance as the original 16 shades and they are UV Reactive.
Semi-Permanent Color, no developer required. Simply lighten hair using Pulp Riot Lightener and Developer and apply color directly to hair.
• Vegan and cruelty-free
• Free of gluten, ammonia, parabens, PPD and MEA
• Do not mix with developer or process with heat
Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.
Standard Shipping (1-7 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.
UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.
* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed. Shipping Time In Transit Is From Date Shipped.
2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.
Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.
Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.
International Shipping please find rates at checkout.
Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.
Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.
Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.
Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.
We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.
Please view our entire shipping & return policy here
Currently my favorite brand of hair dye!
Love how vibrant the color comes out. Mixed with a little purple and the color is phenomenal!
I used a mix of Lava and Candy to get a gorgeous vibrant neon color. I love my hair! Soft, shiny, and beautiful hair is just minutes away! I also get so many compliments on my hair. I definitely recommend trying these colors. And the dye smells so good!
Really liked the product and the smell wasn’t overwhelming like most Demi dyes are. Color came out wonderful and the uv effect is awesome.
wow!! Looks great!
I didn’t find it as vibrant as I thought I would.