This Italian made permanent hair color is made for the modern hair artist, and utilizes the newest advances in hair color technology. It provides 100% Grey Coverage with long lasting results, and leaves the hair in peak condition.
To Use: Mix 1 part color to 1 part developer. Apply to dry, unwashed hair. Process 35 minutes. Rinse and Shampoo Well.
To Use High Lift: Mix 1 part color to 2 parts developer. Process for 45-55 minutes. High lift colors are best on levels 5 and higher.
Vegan, animal cruelty-free, paraben free.
Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.
Standard Shipping (2-6 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.
UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.
2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.
Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.
Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.
International Shipping please find rates at checkout.
Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.
Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.
Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.
Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.
We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.
Please view our entire shipping & return policy here
Gentle on my scalp. No burning or redness after color.Pigment is fantastic.
I use 8-4 and it’s the best color I’ve used. Lasts for a while and the fade is still gorgeous.
This is amazing product. I am so happy I am to buy it and now I am able to do my own hair. Thank you!
Like many during our CORVID19 "stay at home" I search online to find where I might be able to find my hair color. Normally, my stylist personally sold me my color, but when they closed down I turned to the internet. To make yourself feel normal and to be able to carry on during a pandemic, my advice is to stay "prayed up" and stay in the presence of the Lord, as well as keep your grey roots from showing! Right ladies?! LOL. Image Beauty helped me with my quest! Not only are they a wonderful company that quickly got my order filled and delivered, but Heather, who I chatted with online, pointed out that when I placed my order I didn't take advantage of their coupons, so she quickly applied them for me! How wonderful. She also shipped my order without shipping costs. This is my kind of beauty supply store. Thank you Image Beauty!
Fantastic product and fairly fast shipping.