This Italian made permanent hair color is made for the modern hair artist, and utilizes the newest advances in hair color technology. It provides 100% Grey Coverage with long lasting results, and leaves the hair in peak condition.
To Use: Mix 1 part color to 1 part developer. Apply to dry, unwashed hair. Process 35 minutes. Rinse and Shampoo Well.
To Use High Lift: Mix 1 part color to 2 parts developer. Process for 45-55 minutes. High lift colors are best on levels 5 and higher.
Vegan, animal cruelty-free, paraben free.
Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.
Standard Shipping (1-7 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.
UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.
* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed. Shipping Time In Transit Is From Date Shipped.
2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.
Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.
Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.
International Shipping please find rates at checkout.
Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.
Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.
Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.
Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.
We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.
Please view our entire shipping & return policy here
Perfect grey coverage and beautiful color. Doesn’t dry out hair.
I used a 10 developer so it would be darker and less bright because I was tired of candy apple hair but didn't wanna go natural. The 6-rr is the perfect in-between and worked way better than the pravana I've been struggling to use. We'll see how it fades though.
I've been struggling for awhile trying to blend my hair color, cover the gray. My hair grows quickly so roots pop up so quickly. I can't afford a professional color every 4 weeks! This is the ticket for me. No burn, beautiful color.
This is an amazing product. I use 12-01 and 12-2. I am so happy I am able to buy it and do my own hair, especially with COVID hovering all of this time. Thank you!
Gentle on my scalp. No burning or redness after color.Pigment is fantastic.