This Italian made permanent hair color is made for the modern hair artist, and utilizes the newest advances in hair color technology. It provides 100% Grey Coverage with long lasting results, and leaves the hair in peak condition.
To Use: Mix 1 part color to 1 part developer. Apply to dry, unwashed hair. Process 35 minutes. Rinse and Shampoo Well.
To Use High Lift: Mix 1 part color to 2 parts developer. Process for 45-55 minutes. High lift colors are best on levels 5 and higher.
Vegan, animal cruelty-free, paraben free.
Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.
Standard Shipping (1-7 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.
UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.
* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed. Shipping Time In Transit Is From Date Shipped.
2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.
Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.
Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.
International Shipping please find rates at checkout.
Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.
Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.
Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.
Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.
We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.
Please view our entire shipping & return policy here
I've used several Pulp Riot formulas and they're all wonderful. They work quickly without sacrificing the hair's integrity. I currently use the 10 vol developer with the 6-6 faction 8 for gray coverage and it covers nicely. It is the absolute best red with the most staying power I've ever used, and I've been searching for the Red Holy Grail for years.
Exactly what I needed and worked just like a stylist would use it.
Great! Color is amazing and I love the brand.
Pulp riot is my favorite, I never use any other brand of dye or toner :)
Awesome for my balayage