Pravana Pure Light Balayage Lightener 16 oz
Item Number: 7501438385040
Item Beauty ID: IB52604

Pravana Pure Light Balayage Lightener 16 oz


Sale Price $39.99

Retail Price $52.00

EVERYDAY Free Shipping Over $55*

Pravana Pure Light Balayage Lightener 16 oz

What It Is

Finally, a lightener created specifically for the art of balayage! PRAVANA creates another color innovation with its Pure Light Balayage Lightener, a lightener so unique from lighteners of the past, stylists will find balayaging to be easier than ever before. Freedom from foils, sanctuary for blondes, enlightenment for artists.

What It Does

Foils are traditionally necessary to keep lighteners moist, so they can continue lifting. Pure Light Balayage Lightener works in a significantly different way. PRAVANA’s proprietary blend of Rice Flour and Kaolin Clay actually hardens and creates a shell around the hair, insulating the lightener inside, allowing the product to continue processing without drying or needing foil. This unique hardened shell also allows hair artists to layer sections for foil-free lightening with no fear of transfer. For optimal performance, use Pure Light Balayage Lightener with one of the three Pure Light Balayage Activators. This ensures the most effective Balayage consistency. Special blonding catalysts in the Activators, when paired with Pure Light Balayage Lightener, create a synergistic fusion that perfectly optimizes open-air lightening, while preserving the integrity of the hair.

What Else You Need to Know

Balayage is a special, artistic, open-air form of highlighting that requires a special lightener. PRAVANA brings hair artists Pure Light Balayage Lightener, a specifically formulated lightener to purposefully create effortless, natural blondes, as if touched by the sun. PRAVANA’s proprietary blend of Rice Flour and Kaolin Clay forms an outer shell that hardens, encapsulating the hair and lightener inside keeping it moist and allowing for extended open-air processing. The Aloe Vera pairs with the Aloe Vera found in the Pure Light Balayage Activators to cohesively keep the lightener moist and preserve the integrity of the hair. The Keratin Protein in the formula strengthens the hair as it is being lightened, for a full-circle of protection to create beautiful Balayage results. The smooth, whipped consistency allows hair artists to be precise in their application with no bleeding, swelling or movement.

Shipping Rates to Continental United States:

Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (1-7 days): Flat Rate of $7.49 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

UPS Ground (1-5 business days): Flat Rate of $12.50 for any purchase under $55.00. Orders between $55 and $100 it is a $5.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.

* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed.  Shipping Time In Transit Is From Date Shipped.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.

International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

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