Loreal Professional Preference Mega Red Hair Color
Item Number: 657201010514
Item Beauty ID: IB27074

Loreal Professional Preference Mega Red Hair Color


16 reviews

Sale Price $4.99

Retail Price $9.50

EVERYDAY Free Shipping Over $55*
Notify Me When Available
Preference Mega Reds
Specially formulated to deliver intense red shade results
Rich Conditioning
L`Oreal Anti-Fade Color System delivers special patented colorant molecules to penetrate the hair cortex & lock in color
25-minute automatic color processing
Available in 8 stunning, vivid red shades

Shipping Rates to Continental United States:

Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (1-7 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.

* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed.  Shipping Time In Transit Is From Date Shipped.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.

International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

More Product Info

Image Beauty offers great discounts on all the top professional hair color brands like Pravana, Rusk, and more. Be sure to check out our main hair color page to see all of our temporary, henna, and natural hair color options.
Customer Reviews
4.8 Based on 16 Reviews
Write a Review Ask a Question
  • Reviews
  • Questions

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Renee B.
United States United States
Mega Reds

I've been using Mega Reds for years. So glad I was able to find my color at Image Beauty!

Martha S.
United States United States
Happy. Thanks to Image Beauty I will have my color for another year. Happpy

No problem. Very pleased. Arrived on time. Packaging was intact.

Martha S.
United States United States
Lucky: Me

Great. So sorry to hear this color being discontinued. Why? Hope it’s replaced with something compatible. Lucky me for Image Beauty. Bought a lasting supply.

Ms. Cat
United States United States

I was extremely disheartening to discovery the hair color I have been using for the last decade was being discontinued. Yikes, whats a girl to do? Luckily I found - Image Beauty. They were able to secure me a 10 year supply/120 units. It was expensive but totally worth it! The huge order was delivered in full, safely, and in a timely fashion. What a relief! I am now and will forever be loyal customer!

United States United States
Good but not quite complete......

Was very relieved to be able to order what appears to be a discontinued beloved product. I ordered 12.....paid for 12.....only received 11......????

More from LOREAL See More

Subscribe to back in stock notification