Loreal Professional Preference Hair Color
Item Number: 657201010224
Item Beauty ID: IB26970

Loreal Professional Preference Hair Color


31 reviews

Sale Price $4.99

Retail Price $9.50

EVERYDAY Free Shipping Over $55*
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L'Oreal Professional Preference Hair Color

Liquid-Creme Fade-Resistant Permanent Haircolor
Rich Conditioning
Superb Gray Coverage
L`Oreal Anti-Fade Color System delivers special patented colorant molecules to penetrate the hair cortex and lock in color
Translucent, soft and shimmering color
Lavendar base to prevent green cast
25-minute automatic color processing
45 Beautiful, luxurious shades

  • Superb conditioning - 100% gray coverage
  • 25-minute automatic color processing
  • Exclusive anti-fade color system

L'Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights & superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.

The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice.

Shipping Rates to Continental United States:

Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (2-6 days): Flat Rate of $6.95 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

UPS Ground (1-5 business days): Flat Rate of $10 for any purchase under $55.00. Orders between $55 and $100 it is a $3.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.

International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

More Product Info

Image Beauty offers great discounts on all the top professional hair color brands like Pravana, Rusk, and more. Be sure to check out our main hair color page to see all of our temporary, henna, and natural hair color options.
Customer Reviews
4.6 Based on 31 Reviews
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Filter Reviews:
Cathy M.
United States United States
Excellent service for an IT challenged

Wonderful......dyeing my hair during this stay at home time is so very uplifting. After having a difficulty with placing the order I called and was assisted by an extraordinarily helpful lady. She is an asset to your company. Thank you

A Image Beauty Customer
christina f.
United States United States

Great price & super fast delivery!!

Cathy M.
United States United States
L’Oréal professional preference hair color

Absolutely amazing very satisfied and will definitely purchase from you again

United States United States
Recent purchase

I was delighted to know that you sold L’ORÉAL Preference Hair Color — ordering was easy & delivery was quick. Very pleased!! Thank you

Penny B.
United States United States
L’Oreal preference permanent hair color

The two colors are absolutely wonderful. Almost identical to what I was using that had been discontinued. I will certainly order again.

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