{"product_id":"iso-option-exo-perm","title":"ISO Option Exo Perm","description":"\u003ch3\u003eISO Option Exo Perm\u003c\/h3\u003e\n\u003cp\u003eISO's exclusive, patented, thio-free formula utilizes Isohaline, a naturally derived waving agent. Isohaline penetrates more deeply and evenly into the hair than conventional waving agents without aggressively lifting the cuticle. Since the internal structure and integrity of the hair is not disrupted, there is no need for conditioning additives that can hinder the perming process. The result is resilient curls and healthy hair.\u003c\/p\u003e\n\u003cp\u003eOffers lasting texture as well as unprecedented softness and shine, yet strong enough for luscious curls on long, short or resistant hair. This thio-free, damage-free exothermic formula diffuses more evenly than conventional perms to minimize swelling of the hairshaft. Leaves the cuticle damage free.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEnergized curls on longer and resistant hair.\u003c\/li\u003e\n\u003cli\u003eNormal to coarse textured hair.\u003c\/li\u003e\n\u003cli\u003eTinted hair in good condition (20 volume or less).\u003c\/li\u003e\n\u003cli\u003eResistant or gray hair.\u003c\/li\u003e\n\u003cli\u003eLong hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eDamage-free Exothermic Perm.\u003c\/p\u003e\n\u003cp\u003eExothermic Activator.\u003c\/p\u003e\n\u003cp\u003eThio-free.\u003c\/p\u003e\n\u003cp\u003eFor Off the Scalp and Condensed Techniques.\u003c\/p\u003e\n\u003cp\u003eCan be Self Timed or Variable.\u003c\/p\u003e","brand":"ISO","offers":[{"title":"Default Title","offer_id":39563090198601,"sku":"IB62156","price":13.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/Iso-Option-Exo-Perm-2.jpg?v=1642113688","url":"https:\/\/www.imagebeauty.com\/products\/iso-option-exo-perm","provider":"Image Beauty","version":"1.0","type":"link"}