Item Number: 074764780584
Item Beauty ID: IB14965



Sale Price $4.99

Retail Price $10.00

EVERYDAY Free Shipping Over $55*
Ardell Gray Magic Drops

Cover Gray Completely
Gray Magic is a unique way to cover resistant gray hair, and bring vibrancy and intensity to ALL hair coloring.

When GRAY MAGIC is added, every manufactured color `holds`. GRAY MAGIC was tested on the most resistant gray hair, and after extensive Salon testing, the consensus was that the addition of GRAY MAGIC resulted in superior performance. GRAY MAGIC is a must for the colorist.


• When added to haircolors will obtain coverage on resistant gray hair!!
• Should be added to ANY color formula to achieve vibrant effects while downplaying green tones and will help alleviate chlorine discoloration!!
• Performs with ALL colors, toners, tints, and every `non peroxide` haircolor!
• Will especially intensify and enrich RED formulas!
• Has additional wetting agents and concentrate color to allow moisture to fully penetrate the cortex!
• Is a highly concentrated additive that MUST be used WITH haircolor to achieve complete coverage!
• Comes in a convenient, easy to use, measured dropped bottle.
• Can be added to neutralizers to replenish color when perming tinted red or warm colors. (10 drops per ounce of neutralizers).
• When added to shampoos or conditioners, will prevent fading and oxidtation for tinted red or warm colors (10 drops per ounce of shampoo or conditioner)

What is Gray-Magic?

Gray-Magic is a haircoloring additive that is formulated to allow the haircolorist to adquately cover gray hair and make colors last longer.

Why does Gray-Magic work?

Gray hair is the result of the loss of red and yellow color pigment. Gray-Magic adds concentrate red and yellow with wetting agents to replace the lost color pigment and moisture, to `lock-in` hair color.

Why is Gray-Magic effective on covering resitant gray hair?
The lost of red and yellow, and the cuticle being very close to the cortex (preventing penetration of color) are factors of resistant gray hair. Gray-Magic mixed with color and peroxide will lift the cuticle away from the cortex, allowing penetration. When color is then applied superior coverage is obtained, and up to 90% adsorption of hair color.

Why does Gray-Magic downplay green tones?

Most of the manufactured ash tone hair colors contain the blue and yellow. Green is the result of blue and yellow. Gray Magic adds the third primary color, resulting in a neutral blend of blue, yellow and red.

10 drops for every ounce of hair color. Gray Magic works on even the most resistant gray hair. Compatible with all color tints, toners, and non-peroxide haircolors.

Shipping Rates to Continental United States:

Orders received before Noon ET, Mon-Fri are usually shipped the same day depending on product availability.  

Standard Shipping (1-7 days): Flat Rate of $7.49 for any purchase under $55.00. FREE for orders over $55.00. Delivery is made by USPS.

UPS Ground (1-5 business days): Flat Rate of $12.50 for any purchase under $55.00. Orders between $55 and $100 it is a $5.00 Upgrade. Orders over $100 receive FREE UPS Ground Shipping.

* Standard Shipping and UPS Ground Shipping Time In Transit Is An Estimate And Is Not Guaranteed.  Shipping Time In Transit Is From Date Shipped.

2nd Day Air (2 business days): Shipping rate is calculated based on weight and location.

Next Day Air (1 business day): Shipping rate is calculated based on weight and location. Saturday delivery is available at an additional charge and must be requested via e-mail after the order is placed.

Shipping to Military, Hawaii, Puerto Rico, Alaska and other territories are subject to an additional shipping charge. Rates are provided at checkout.

International Shipping please find rates at checkout.


Returns are accepted within 30 days of purchase. You must first contact us to receive a return authorization number before making a return. Unauthorized returns will be refused.

Refunds can be obtained within 30 days of purchase for any unused merchandise, EXCEPT ELECTRICAL APPLIANCES, in its original purchase condition and packaging.

Image Beauty does not provide refunds on electrical appliances (blow dryers, flat irons, etc..). Appliances are eligible for store credit in the form of a gift certificate, or exchange only within 30 days of purchase.

Used product, if still in reasonable condition, can be returned for exchange or credit within 30 days of purchase.

We do not accept returns on used hair color or personal items such as hair brushes, hair ornaments, hair extensions, accessories, nail clippers & more.

Please view our entire shipping & return policy here

More Product Info

Image Beauty offers great discounts on all the top professional hair coloring products from brands like Pravana, Rusk, and more. Be sure to check out our main hair color page to see all of our products ranging from temporary hair colorprofessional hair color, and many other hair care products.

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