{"title":"VIRTUE","description":null,"products":[{"product_id":"virtue-6-in-1-styler-4-oz","title":"Virtue 6-In-1 Styler 4 oz","description":"\u003ch3\u003eVirtue 6-In-1 Styler 4 oz\u003c\/h3\u003e\n\u003cp\u003ePrime, polish, protect, and more with Virtue's hardworking 6-In-1 Vitamin E Hair-Moothing Styler, a universal styling cream.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e6-In-1 Vitamin E Styling Cream\u003c\/li\u003e\n\u003cli\u003eHydrates Hair for Softness\u003c\/li\u003e\n\u003cli\u003ePolishes Hair with Light Hold\u003c\/li\u003e\n\u003cli\u003eProtects from Heat and Humidity\u003c\/li\u003e\n\u003cli\u003eHelps Control Frizz and Dryness\u003c\/li\u003e\n\u003cli\u003eFor Straight Wavy Curly Hair\u003c\/li\u003e\n\u003cli\u003eSuitable for Fine to Thick Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eWork a quarter-size amount between hands and apply to clean, damp, or dry hair from mid-shaft to ends.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040867037257,"sku":"IB71882","price":31.16,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7CYpj.jpg?v=1789051401"},{"product_id":"virtue-strength-shield-leave-in-conditioner-5-oz","title":"Virtue Strength + Shield Leave-In Conditioner 5 oz","description":"\u003ch3\u003eVirtue Strength + Shield Leave-In Conditioner 5 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue Strength \u0026amp; Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight Leave-in Conditioning Formula\u003c\/li\u003e\n\u003cli\u003eInstantly Detangles and Strengthens Hair\u003c\/li\u003e\n\u003cli\u003eBoosts Elasticity and Reduces Breakage\u003c\/li\u003e\n\u003cli\u003eRepairs Weak Areas with Keratin\u003c\/li\u003e\n\u003cli\u003eSafe for Color-treated Hair\u003c\/li\u003e\n\u003cli\u003eSuitable for all Hair Types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eSpray onto clean, damp hair from mid-shaft to ends. Do not rinse. Comb through and style as usual.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040867758153,"sku":"IB71885","price":31.16,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqLpj.jpg?v=1789051408"},{"product_id":"virtue-flourish-conditioner-for-thinning-hair-6-7-oz","title":"Virtue Flourish Conditioner for Thinning Hair 6.7 oz","description":"\u003ch3\u003eVirtue Flourish Conditioner for Thinning Hair 6.7 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue Flourish Conditioner for Thinning Hair is a lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight Strengthening Hydrating Conditioner\u003c\/li\u003e\n\u003cli\u003eNourishes and Thickens Fine Strands\u003c\/li\u003e\n\u003cli\u003eSupports a Healthy Scalp\u003c\/li\u003e\n\u003cli\u003eIncreases Hair Volume and Fullness\u003c\/li\u003e\n\u003cli\u003eReduces Breakage and Strengthens Hair\u003c\/li\u003e\n\u003cli\u003eLeaves Hair Healthier and Manageable\u003c\/li\u003e\n\u003cli\u003eSafe for Color-treated Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eWork a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040868741193,"sku":"IB71888","price":37.72,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7CLZl.jpg?v=1789051414"},{"product_id":"virtue-flourish-shampoo-for-thinning-hair-8-oz","title":"Virtue Flourish Shampoo for Thinning Hair 8 oz","description":"\u003ch3\u003eVirtue Flourish Shampoo for Thinning Hair 8 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue Flourish Shampoo for Thinning Hair delicately removes scalp buildup, cleanses the hair shaft, and clears debris from follicle openings, creating an environment for healthy growth.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGentle Lathering Shampoo for Thinning Hair\u003c\/li\u003e\n\u003cli\u003eProvides Lightweight Hydration and Fullness\u003c\/li\u003e\n\u003cli\u003eIncreases Hair Volume and Fullness\u003c\/li\u003e\n\u003cli\u003eNourishes and Strengthens Hair\u003c\/li\u003e\n\u003cli\u003eReduces Breakage and Supports Growth\u003c\/li\u003e\n\u003cli\u003eHelps Remove Scalp Buildup\u003c\/li\u003e\n\u003cli\u003eLeaves Hair Healthier and Manageable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eWork shampoo into a lather, apply to wet hair and massage into the scalp and ends. Rinse thoroughly.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040869494857,"sku":"IB71891","price":37.72,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7nAnp.jpg?v=1789051419"},{"product_id":"virtue-recovery-damage-reverse-serum-1-7-oz","title":"Virtue Recovery Damage Reverse Serum 1.7 oz","description":"\u003ch3\u003eVirtue Recovery Damage Reverse Serum 1.7 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue Damage Reverse Hair Serum is the only inside-out hair repair solution to both reverse and fight future damage, reinforce hair's strength, and reduce breakage by 2x with Virtue's highest concentration of reparative Alpha Keratin 60ku.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInside-out Hair Repair Serum\u003c\/li\u003e\n\u003cli\u003eRepairs Existing and Future Damage\u003c\/li\u003e\n\u003cli\u003eHelps Restore Hair Elasticity\u003c\/li\u003e\n\u003cli\u003eReduces Breakage by 2x\u003c\/li\u003e\n\u003cli\u003eIncreases Fiber Flexibility and Strength\u003c\/li\u003e\n\u003cli\u003eInstantly Absorbs from Cuticle to Core\u003c\/li\u003e\n\u003cli\u003eSafe for Color-treated Hair\u003c\/li\u003e\n\u003cli\u003eIdeal for Damaged Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eOn clean, damp hair, apply 2-3 pumps just below roots to ends. Use as the first step in your routine on wash days or as needed.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040869625929,"sku":"IB71892","price":49.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqdzl.jpg?v=1789051421"},{"product_id":"virtue-smooth-un-frizz-cream-4-oz","title":"Virtue Smooth Un-Frizz Cream 4 oz","description":"\u003ch3\u003eVirtue Smooth Un-Frizz Cream 4 oz\u003c\/h3\u003e\n\u003cp\u003eGive hair an instant dose of smooth with Virtue's transformative Un-Frizz Cream. This leave-in treatment cream instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTransformative Leave-in Smoothing Cream\u003c\/li\u003e\n\u003cli\u003eInstantly Smooths and Hydrates Hair\u003c\/li\u003e\n\u003cli\u003eEliminates Frizz and Flyaways\u003c\/li\u003e\n\u003cli\u003eLocks Out Humidity all Day\u003c\/li\u003e\n\u003cli\u003eAdds Curl Definition and Manageability\u003c\/li\u003e\n\u003cli\u003eConditions Hair Wet or Dry\u003c\/li\u003e\n\u003cli\u003eFor Medium and Thick Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply a quarter-size amount to clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance natural texture.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040869888073,"sku":"IB71893","price":35.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqrE7.jpg?v=1789051422"},{"product_id":"virtue-full-volumizing-primer-5-oz","title":"Virtue Full Volumizing Primer 5 oz","description":"\u003ch3\u003eVirtue Full Volumizing Primer 5 oz\u003c\/h3\u003e\n\u003cp\u003eCreate the perfect foundation for styling and build just the right amount of natural volume with Virtue's lightweight Volumizing Primer.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight Volumizing Styling Primer\u003c\/li\u003e\n\u003cli\u003eAdds Instant Volume to Hair\u003c\/li\u003e\n\u003cli\u003eBuildable and Long-lasting Hold\u003c\/li\u003e\n\u003cli\u003eProtects Hair from Humidity\u003c\/li\u003e\n\u003cli\u003eCreates Natural-looking Hair Volume\u003c\/li\u003e\n\u003cli\u003eSuitable for all Hair Types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eSpray on damp or dry hair, section by section targeting the roots through mid-shaft.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040870608969,"sku":"IB71898","price":32.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYf45J.jpg?v=1789051433"},{"product_id":"virtue-healing-gloss-6-oz","title":"Virtue Healing Gloss 6 oz","description":"\u003ch3\u003eVirtue Healing Gloss 6 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue Healing Gloss a reparative, in-shower treatment that helps restore softness, smoothness, and radiant shine. This shake-to-activate formula smooths and seals the cuticle to instantly deliver 2.5x more shine and leave hair significantly smoother through 5 washes.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReparative In-shower Hair Treatment\u003c\/li\u003e\n\u003cli\u003eRestores Softness, Smoothness and Shine\u003c\/li\u003e\n\u003cli\u003eSeals the Cuticle for Smoothness\u003c\/li\u003e\n\u003cli\u003eRepairs Damage at the Core\u003c\/li\u003e\n\u003cli\u003eDefends Against Harsh Sun Rays\u003c\/li\u003e\n\u003cli\u003eSmoother Hair Through 5 Washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, shake to activate and apply from roots to ends. Leave on for 3-5 minutes, then rinse. Use weekly or as needed.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040870838345,"sku":"IB71899","price":35.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYfPbR.jpg?v=1789051435"},{"product_id":"virtue-flourish-density-booster-4-oz","title":"Virtue Flourish Density Booster 4 oz","description":"\u003ch3\u003eVirtue Flourish Density Booster 4 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue Flourish Density Booster is a potent, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBotanical Nutrient Infusion for Scalp\u003c\/li\u003e\n\u003cli\u003eStimulates Scalp for Healthy Growth\u003c\/li\u003e\n\u003cli\u003eIncreases Hair Volume and Fullness\u003c\/li\u003e\n\u003cli\u003eNurtures Fragile Hairs to Thrive\u003c\/li\u003e\n\u003cli\u003eLightweight Fast-absorbing Spray\u003c\/li\u003e\n\u003cli\u003eLeaves No Residue Behind\u003c\/li\u003e\n\u003cli\u003eSafe for Color-treated Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eOnce daily, on damp or dry hair, lift hair into sections and spray directly onto scalp.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040871067721,"sku":"IB71900","price":40.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7CZn2.jpg?v=1789051436"},{"product_id":"virtue-texturizing-spray-5-oz","title":"Virtue Texturizing Spray 5 oz","description":"\u003ch3\u003eVirtue Texturizing Spray 5 oz\u003c\/h3\u003e\n\u003cp\u003eA lightweight texturizing mist that instantly adds definition and flexible, buildable texture while delivering a lustrous, healthy finish without stickiness or added weight.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight Texturizing Mist and Spray\u003c\/li\u003e\n\u003cli\u003eInstantly Adds Definition and Texture\u003c\/li\u003e\n\u003cli\u003eImmediate Flexible and Buildable Texture\u003c\/li\u003e\n\u003cli\u003eLustrous Healthy-looking Hair Finish\u003c\/li\u003e\n\u003cli\u003eProtects Hair Against UV Damage\u003c\/li\u003e\n\u003cli\u003eNon-sticky Lightweight Hold Formula\u003c\/li\u003e\n\u003cli\u003eEffortless Styling Without Added Weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eShake well and spray 10 inches away through dry hair from roots to mid-lengths. Apply to towel-dried hair before blow-drying or after styling.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040871362633,"sku":"IB71901","price":34.44,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqZTx.jpg?v=1789051437"},{"product_id":"virtue-dry-shampoo-4-5-oz","title":"Virtue Dry Shampoo 4.5 oz","description":"\u003ch3\u003eVirtue Dry Shampoo 4.5 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue's Healthy Hair Refresh Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight Invisible Dry Shampoo\u003c\/li\u003e\n\u003cli\u003eRemoves Buildup, Oil and Odor\u003c\/li\u003e\n\u003cli\u003eRevives Style with Each Use\u003c\/li\u003e\n\u003cli\u003eRefreshes Hair with Invigorating Scent\u003c\/li\u003e\n\u003cli\u003eLeaves No Residue Behind\u003c\/li\u003e\n\u003cli\u003eHelps Reduce Oily-looking Hair\u003c\/li\u003e\n\u003cli\u003eSuitable for all Hair Types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eShake well before using. Hold can 6-8 inches away from hair and spray evenly throughout roots.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040871723081,"sku":"IB71902","price":31.16,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7Csj4.jpg?v=1789051438"},{"product_id":"virtue-6-in-1-styling-paste-1-7-oz","title":"Virtue 6-In-1 Styling Paste 1.7 oz","description":"\u003ch3\u003eVirtue 6-In-1 Styling Paste 1.7 oz\u003c\/h3\u003e\n\u003cp\u003eA versatile styling paste for all types of short or layered hair, providing definition and flexible styling with a natural finish.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVersatile Styling Paste for Short Hair\u003c\/li\u003e\n\u003cli\u003eProvides Definition and Flexible Styling\u003c\/li\u003e\n\u003cli\u003eNatural Finish without Added Weight\u003c\/li\u003e\n\u003cli\u003eIdeal for Short or Layered Hair\u003c\/li\u003e\n\u003cli\u003eSuitable for all Hair Types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eRub a small amount between palms until translucent. Apply to dry hair to define your desired style.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040871985225,"sku":"IB71903","price":34.44,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7CGEP.jpg?v=1789051440"},{"product_id":"virtue-healing-oil-1-7-oz","title":"Virtue Healing Oil 1.7 oz","description":"\u003ch3\u003eVirtue Healing Oil 1.7 oz\u003c\/h3\u003e\n\u003cp\u003eA unique blend of pure, hydrating oils and Virtue's hair-healing Alpha Keratin 60ku in one bottle. This lightweight serum delivers the shine, softness \u0026amp; moisturization expected from a hair oil with the damage repair, strengthening \u0026amp; environmental protection that only Virtue's protein can provide.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating Hair Oil and Serum\u003c\/li\u003e\n\u003cli\u003eDelivers Shine, Softness and Moisture\u003c\/li\u003e\n\u003cli\u003eRepairs and Strengthens Damaged Hair\u003c\/li\u003e\n\u003cli\u003eLeaves Hair Stronger and Silkier\u003c\/li\u003e\n\u003cli\u003eHelps Smooth Frizz and Flyaways\u003c\/li\u003e\n\u003cli\u003eProtects Against Environmental Damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eShake well, pump a few drops into hands, work through damp or dry hair, and style as desired.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040872181833,"sku":"IB71904","price":37.72,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYfQsI.jpg?v=1789051441"},{"product_id":"virtue-flourish-hair-rejuvenation-treatment-set-for-thinning-hair-90-day","title":"Virtue Flourish hair Rejuvenation Treatment Set for Thinning Hair 90-Day","description":"\u003ch3\u003eVirtue Flourish hair Rejuvenation Treatment Set for Thinning Hair 90-Day\u003c\/h3\u003e\n\u003cp\u003eA botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair. Virtue's Flourish Hair Rejuvenation Treatment 1 Month Kit includes a 3-step regimen ideal for mild to moderate thinning.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBotanical Regimen for Hair Thinning\u003c\/li\u003e\n\u003cli\u003eThree-step Hair Rejuvenation Treatment\u003c\/li\u003e\n\u003cli\u003eNourishes Scalp and New Growth\u003c\/li\u003e\n\u003cli\u003eThickens Hair and Boosts Volume\u003c\/li\u003e\n\u003cli\u003eProvides Lightweight Hydration and Moisture\u003c\/li\u003e\n\u003cli\u003eHelps Reduce Hair Breakage\u003c\/li\u003e\n\u003cli\u003eIdeal for Mild to Moderate Thinning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eLather shampoo into wet hair, massage and rinse. Apply conditioner to mid-shaft and ends for 1-3 minutes, then rinse. Spray Density Booster onto the scalp daily, massage and leave in.\u003c\/p\u003e\n\n\n","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040872378441,"sku":"IB71905","price":109.88,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKEPIaV.jpg?v=1789051443"},{"product_id":"virtue-curl-defining-gel-6-7-oz","title":"Virtue Curl-Defining Gel 6.7 oz","description":"\u003ch3\u003eVirtue Curl-Defining Gel 6.7 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have-and the ones you never knew existed.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMemory-building Curl Defining Gel\u003c\/li\u003e\n\u003cli\u003eBuilds, Shapes and Holds Curls\u003c\/li\u003e\n\u003cli\u003eHelps De-frizz and Define Curls\u003c\/li\u003e\n\u003cli\u003eSheer Smooth Non-crunchy Formula\u003c\/li\u003e\n\u003cli\u003eGlides Through Hair Easily\u003c\/li\u003e\n\u003cli\u003eCreates Flexible Long-lasting Curl Definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040872640585,"sku":"IB71906","price":34.44,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7Ciuf.jpg?v=1789051444"},{"product_id":"virtue-flourish-thickening-styling-treatment-4-oz","title":"Virtue Flourish Thickening Styling Treatment 4 oz","description":"\u003ch3\u003eVirtue Flourish Thickening Styling Treatment 4 oz\u003c\/h3\u003e\n\u003cp\u003eFlourish Thickening Styling Treatment is an all-in-one leave-in solution that thickens, volumizes, hydrates and repairs fine or thinning hair while delivering long-lasting volume, body and bounce.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstant Thickness and all-day Volume\u003c\/li\u003e\n\u003cli\u003eThickens, Volumizes, Hydrates and Repairs\u003c\/li\u003e\n\u003cli\u003eLong-lasting Volume, Body and Bounce\u003c\/li\u003e\n\u003cli\u003eLightweight Non-sticky Styling Treatment\u003c\/li\u003e\n\u003cli\u003eHelps Maintain Hair Shape\u003c\/li\u003e\n\u003cli\u003eSupports Hair Health During Styling\u003c\/li\u003e\n\u003cli\u003eIdeal for Fine or Thinning Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eDispense a nickel-size amount into hands, rub together, and apply from roots to ends on damp or dry hair. Style as desired.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040873328713,"sku":"IB71909","price":37.72,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7nacX.jpg?v=1789051449"},{"product_id":"virtue-colorkick-natural-keratin-filler-4pk","title":"Virtue ColorKick Natural Keratin Filler 4Pk","description":"\u003ch3\u003eVirtue ColorKick Natural Keratin Filler 4Pk\u003c\/h3\u003e\n\u003cp\u003eVirtue ColorKick is a pure human keratin hair filler designed to support healthier-looking hair during the coloring process while enhancing color, shine and coverage.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRefills Keratin Lost During Coloring\u003c\/li\u003e\n\u003cli\u003eHelps Minimize Breakage During Coloring\u003c\/li\u003e\n\u003cli\u003eSupports Higher Hair Color Lifting\u003c\/li\u003e\n\u003cli\u003eEnhances Vibrant Color and Shine\u003c\/li\u003e\n\u003cli\u003eImproves Gray Coverage\u003c\/li\u003e\n\u003cli\u003ePromotes Healthier Hair After Coloring\u003c\/li\u003e\n\u003cli\u003eNo Measuring or Dilution Required\u003c\/li\u003e\n\u003cli\u003ePure Reactive Alpha Keratin Formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003ePour ColorKick directly into the color bowl and mix with the color formula. No measuring or dilution required.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040873558089,"sku":"IB71910","price":79.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7CeQp.jpg?v=1789051450"},{"product_id":"virtue-full-discovery-kit-3-pc","title":"Virtue Full Discovery Kit 3 pc","description":"\u003ch3\u003eVirtue Full Discovery Kit 3 pc\u003c\/h3\u003e\n\u003cp\u003eVirtue Full Discovery Kit is a three-piece haircare set designed to turn frizz-prone hair into silky, smooth strands that are easier to manage and style.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLuxury Smoothing Hair Care Set\u003c\/li\u003e\n\u003cli\u003eFor Frizz-prone Wavy and Curly Hair\u003c\/li\u003e\n\u003cli\u003eLuxurious Lathering Shampoo for Smoothness\u003c\/li\u003e\n\u003cli\u003eMoisture-rich Conditioner with Slip\u003c\/li\u003e\n\u003cli\u003eRich Weightless Restorative Treatment Mask\u003c\/li\u003e\n\u003cli\u003eSaid Hair Looked Smoother\u003c\/li\u003e\n\u003cli\u003eSafe for Color-treated Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040874934345,"sku":"IB71915","price":32.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYfeWB.jpg?v=1789051461"},{"product_id":"virtue-overnight-scalp-hair-elixir-1-7-oz","title":"Virtue Overnight Scalp + Hair Elixir 1.7 oz","description":"\u003ch3\u003eVirtue Overnight Scalp + Hair Elixir 1.7 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue Overnight Scalp \u0026amp; Hair Elixir is a transformative nightly serum that restores and revitalizes the scalp barrier and hair health while you sleep, because true luminosity starts at the roots.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTransformative Overnight Scalp and Hair Serum\u003c\/li\u003e\n\u003cli\u003eRepairs Daily Damage While Sleeping\u003c\/li\u003e\n\u003cli\u003eRebalances the Scalp Microbiome\u003c\/li\u003e\n\u003cli\u003eSmooths Strands for Softer Hair\u003c\/li\u003e\n\u003cli\u003eLightweight Fast-absorbing Non-greasy Formula\u003c\/li\u003e\n\u003cli\u003eReplenishes, Soothes and Renews Hair\u003c\/li\u003e\n\u003cli\u003ePromotes Relaxation and Restful Sleep\u003c\/li\u003e\n\u003cli\u003eIdeal for all Hair Types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eUse nightly on damp or dry scalp and hair. Apply one pump to fingertips, massage from scalp through hair, and repeat as needed.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040875098185,"sku":"IB71916","price":49.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYfpJs.jpg?v=1789051462"},{"product_id":"virtue-colorkick-de-brassing-shampoo-8-oz","title":"Virtue ColorKick De-Brassing Shampoo 8 oz","description":"\u003ch3\u003eVirtue ColorKick De-Brassing Shampoo 8 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue's ColorKick De-Brassing Shampoo is a gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGentle Sulfate-free Toning Shampoo\u003c\/li\u003e\n\u003cli\u003eBrightens and Neutralizes Brassiness\u003c\/li\u003e\n\u003cli\u003eRevitalizes Natural and Color-treated Hair\u003c\/li\u003e\n\u003cli\u003eNaturally Tinted Violet Shampoo\u003c\/li\u003e\n\u003cli\u003eRich Luxurious Non-stripping Lather\u003c\/li\u003e\n\u003cli\u003eHelps Hair Look Shinier\u003c\/li\u003e\n\u003cli\u003eSuitable for Silver and Gray Hair\u003c\/li\u003e\n\u003cli\u003eSuitable for Highlighted Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair. Massage into a rich lather. Rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040875327561,"sku":"IB71917","price":35.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7CcTx.jpg?v=1789051463"},{"product_id":"virtue-colorkick-illuminating-mask-5-oz","title":"Virtue ColorKick Illuminating Mask 5 oz","description":"\u003ch3\u003eVirtue ColorKick Illuminating Mask 5 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue ColorKick Illuminating Mask For all Shades protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIlluminating Mask for all Hair Shades\u003c\/li\u003e\n\u003cli\u003eProvides Intense Hydration and Luminosity\u003c\/li\u003e\n\u003cli\u003eProtects and Maintains Hair Color\u003c\/li\u003e\n\u003cli\u003eTones and Preserves Color Vibrancy\u003c\/li\u003e\n\u003cli\u003eRepairs and Strengthens Damaged Hair\u003c\/li\u003e\n\u003cli\u003eSmooths Rough Hair Cuticles\u003c\/li\u003e\n\u003cli\u003eProvides Solar and Heat Protection\u003c\/li\u003e\n\u003cli\u003eLeaves Hair Reflective and Shiny\u003c\/li\u003e\n\u003cli\u003eSuitable for Silver and Gray Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040875491401,"sku":"IB71918","price":57.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7CECB.jpg?v=1789051466"},{"product_id":"virtue-curl-leave-in-butter-5-oz","title":"Virtue Curl Leave-In Butter 5 oz","description":"\u003ch3\u003eVirtue Curl Leave-In Butter 5 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue's Curl Leave-In Butter is rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRich Reparative Leave-in Curl Butter\u003c\/li\u003e\n\u003cli\u003eInfuses Hair with Hydration\u003c\/li\u003e\n\u003cli\u003eGuards Against Heat and Humidity\u003c\/li\u003e\n\u003cli\u003eRepairs Cracks and Splits\u003c\/li\u003e\n\u003cli\u003eLeaves Curls Stronger and Softer\u003c\/li\u003e\n\u003cli\u003eAdds Shine to Curly Hair\u003c\/li\u003e\n\u003cli\u003eSuitable for Type 2-4 Curly Hair\u003c\/li\u003e\n\u003cli\u003eSafe for Color-treated Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply generously to wet or damp hair from roots to ends, work through and detangle in sections, then leave in without rinsing. Reapply as needed.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040875753545,"sku":"IB71919","price":37.72,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7Cg3X.jpg?v=1789051467"},{"product_id":"virtue-curl-shampoo-8-oz","title":"Virtue Curl Shampoo 8 oz","description":"\u003ch3\u003eVirtue Curl Shampoo 8 oz\u003c\/h3\u003e\n\u003cp\u003eDetangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydrates and Strengthens Hair\u003c\/li\u003e\n\u003cli\u003eNourishes and Improves Hair Manageability\u003c\/li\u003e\n\u003cli\u003eHelps Detangle and De-frizz Curls\u003c\/li\u003e\n\u003cli\u003eProtects Against Heat and Humidity\u003c\/li\u003e\n\u003cli\u003eGuards Against Environmental Damage\u003c\/li\u003e\n\u003cli\u003eFor Wavy Curly and Coily Hair\u003c\/li\u003e\n\u003cli\u003eSuitable for Brittle Dry Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, emulsify a quarter-size amount with water, massage into the hair and scalp, then rinse and repeat if necessary.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040875982921,"sku":"IB71920","price":35.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7Cran.jpg?v=1789051468"},{"product_id":"virtue-flourish-hair-growth-treatment-set-minoxidil-foam-90-day","title":"Virtue Flourish Hair Growth Treatment Set + Minoxidil Foam 90-Day","description":"\u003ch3\u003eVirtue Flourish Hair Growth Treatment Set + Minoxidil Foam 90-Day\u003c\/h3\u003e\n\u003cp\u003eA Minoxidil-based regimen by Virtue Flourish that nourishes the scalp and reactivates hair follicles to stimulate growth. The Hair Growth Treatment with Minoxidil 5% Kit is a three step system ideal for moderate to severe hair loss.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMinoxidil-based Hair Growth Treatment\u003c\/li\u003e\n\u003cli\u003eThree-step System for Hair Loss\u003c\/li\u003e\n\u003cli\u003eNourishes and Strengthens New Growth\u003c\/li\u003e\n\u003cli\u003eProvides Lightweight Hydration and Fullness\u003c\/li\u003e\n\u003cli\u003eThickens Hair and Keeps Fibers Supple\u003c\/li\u003e\n\u003cli\u003eDetoxifies, Volumizes and Repairs Hair\u003c\/li\u003e\n\u003cli\u003eNourishes, Thickens and Detangles Hair\u003c\/li\u003e\n\u003cli\u003eIdeal for Moderate to Severe Thinning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eShampoo wet hair and scalp, massage and rinse. Condition mid-shaft to ends for 1-3 minutes, then rinse. Apply half a capful of Minoxidil daily to the scalp, massage in and wash hands.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56040876179529,"sku":"IB71921","price":109.88,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7n9yb.jpg?v=1789051470"},{"product_id":"virtue-smooth-frizz-block-smoothing-spray-5-oz","title":"Virtue Smooth Frizz Block Smoothing Spray 5 oz","description":"\u003ch3\u003eVirtue Smooth Frizz Block Smoothing Spray 5 oz\u003c\/h3\u003e\n\u003cp\u003eVirtue's Frizz Block Smoothing Spray creates a veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHumidity-blocking Frizz-smoothing Spray\u003c\/li\u003e\n\u003cli\u003eProtects Hair for 72 Hours\u003c\/li\u003e\n\u003cli\u003eWon't Create Hair Buildup\u003c\/li\u003e\n\u003cli\u003eSafe for Color-treated Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eUse Smooth Shampoo and Conditioner, towel dry, section hair, shake and spray evenly, then blow-dry to activate.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56062004625481,"sku":"IB71922","price":37.72,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqOkG.jpg?v=1789051471"},{"product_id":"virtue-full-volumizing-mousse-5-5-oz","title":"Virtue Full Volumizing Mousse 5.5 oz","description":"\u003ch3\u003eVirtue Full Volumizing Mousse 5.5 oz\u003c\/h3\u003e\n\u003cp\u003eAchieve bounce, thickness, strength, and long-lasting, defined styles with Virtue's weightless Volumizing Mousse.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWeightless Volumizing Styling Mousse\u003c\/li\u003e\n\u003cli\u003eCreates Fuller Bouncier Thicker Hair\u003c\/li\u003e\n\u003cli\u003eAdds Body to Limp Hair\u003c\/li\u003e\n\u003cli\u003eCreates Long-lasting Defined Styles\u003c\/li\u003e\n\u003cli\u003eProtects Hair from Heat and Humidity\u003c\/li\u003e\n\u003cli\u003eSuitable for Fine, Medium and Thick Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eShake well, dispense into palms and distribute evenly through towel-dried hair from roots to ends. Style as desired.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56062004658249,"sku":"IB71923","price":26.24,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYfrJa.jpg?v=1789051472"},{"product_id":"virtue-flourish-hair-growth-treatment-set-w-minoxidil-foam-30-day","title":"Virtue Flourish Hair Growth Treatment Set w\/Minoxidil Foam 30-Day","description":"\u003ch3\u003eVirtue Flourish Hair Growth Treatment Set w\/Minoxidil Foam 30-Day\u003c\/h3\u003e\n\u003cp\u003eA Minoxidil-based regimen by Virtue Flourish that nourishes the scalp and reactivates hair follicles to stimulate growth. The Hair Growth Treatment with Minoxidil 5% Kit is a three step system ideal for moderate to severe hair loss.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMinoxidil-based Hair Growth Treatment\u003c\/li\u003e\n\u003cli\u003eThree-step System for Hair Loss\u003c\/li\u003e\n\u003cli\u003eNourishes and Strengthens New Growth\u003c\/li\u003e\n\u003cli\u003eProvides Lightweight Hydration and Fullness\u003c\/li\u003e\n\u003cli\u003eThickens Hair and Keeps Fibers Supple\u003c\/li\u003e\n\u003cli\u003eDetoxifies, Volumizes and Repairs Hair\u003c\/li\u003e\n\u003cli\u003eNourishes, Thickens and Detangles Hair\u003c\/li\u003e\n\u003cli\u003eIdeal for Moderate to Severe Thinning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eShampoo and rinse. Apply conditioner to mid-shaft and ends for 1-3 minutes, then rinse. Apply half a capful of Minoxidil daily to the scalp, massage in and wash hands.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56062004691017,"sku":"IB71924","price":53.29,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7nJuj.jpg?v=1789051473"},{"product_id":"virtue-recovery-discovery-kit","title":"Virtue Recovery Discovery Kit","description":"\u003ch3\u003eVirtue Recovery Discovery Kit\u003c\/h3\u003e\n\u003cp\u003eNourish dry, damaged, depleted hair back to hydrated health with Virtue's Recovery Discovery Kit.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRecovery Discovery Kit for Damaged Hair\u003c\/li\u003e\n\u003cli\u003eFills Cuticle Cracks to Heal Hair\u003c\/li\u003e\n\u003cli\u003eCleanses, Replenishes and Nourishes Hair\u003c\/li\u003e\n\u003cli\u003eHydrates, Softens and Renews Hair\u003c\/li\u003e\n\u003cli\u003eRebuilds, Strengthens and Silkens Hair\u003c\/li\u003e\n\u003cli\u003eRich Creamy Weightless Treatment Mask\u003c\/li\u003e\n\u003cli\u003eSafe for Color-treated Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eShampoo and rinse, then apply Recovery Conditioner and rinse. Weekly or as needed, replace conditioner with the mask, leave on for 2-3 minutes, then rinse.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56062004756553,"sku":"IB71925","price":32.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqoej.jpg?v=1789051475"},{"product_id":"virtue-flourish-minoxidil-5-foam-for-hair-growth-2-month-supply","title":"Virtue Flourish Minoxidil 5% Foam for Hair Growth-2 Month Supply","description":"\u003ch3\u003eVirtue Flourish Minoxidil 5% Foam for Hair Growth-2 Month Supply\u003c\/h3\u003e\n\u003cp\u003eVirtue's Minoxidil 5% Foam 2 Pack contains the ingredient Minoxidil. Used by millions, it's the only single ingredient medically proven to help regrow hair in women. It works while you sleep to reactivate the hair follicles and stimulate regrowth.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMinoxidil 5% Foam for Hair Regrowth\u003c\/li\u003e\n\u003cli\u003eReactivates Hair Follicles While Sleeping\u003c\/li\u003e\n\u003cli\u003eStimulates Hair Regrowth\u003c\/li\u003e\n\u003cli\u003eIdeal for Moderate to Severe Hair Loss\u003c\/li\u003e\n\u003cli\u003eFor Hereditary and Hormonal Hair Loss\u003c\/li\u003e\n\u003cli\u003eHelps Address Stress-related Hair Loss\u003c\/li\u003e\n\u003cli\u003eSafe for Color-treated Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply half a capful once daily directly to the scalp in the hair loss area. Massage into scalp with fingers, then wash hands.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56062004789321,"sku":"IB71926","price":24.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7nIwv.jpg?v=1789051476"},{"product_id":"virtue-curl-conditioner-6-7-oz","title":"Virtue Curl Conditioner 6.7 oz","description":"\u003ch3\u003eVirtue Curl Conditioner 6.7 oz\u003c\/h3\u003e\n\u003cp\u003eDetangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Conditioner.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydrates and Strengthens Hair\u003c\/li\u003e\n\u003cli\u003eNourishes and Improves Hair Manageability\u003c\/li\u003e\n\u003cli\u003eHelps Detangle and De-frizz Curls\u003c\/li\u003e\n\u003cli\u003eProtects Against Heat and Humidity\u003c\/li\u003e\n\u003cli\u003eGuards Against Environmental Damage\u003c\/li\u003e\n\u003cli\u003eFor Wavy Curly and Coily Hair\u003c\/li\u003e\n\u003cli\u003eSuitable for Brittle Dry Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56062004822089,"sku":"IB71927","price":35.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7COjR.jpg?v=1789051477"},{"product_id":"virtue-flourish-hair-rejuvenation-treatment-set-for-thinning-hair-30-day","title":"Virtue Flourish Hair Rejuvenation Treatment Set for Thinning Hair-30 Day","description":"\u003ch3\u003eVirtue Flourish Hair Rejuvenation Treatment Set for Thinning Hair-30 Day\u003c\/h3\u003e\n\u003cp\u003eA botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair. Virtue's Flourish Hair Rejuvenation Treatment 1 Month Kit includes a 3-step regimen ideal for mild to moderate thinning.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBotanical Hair Rejuvenation Treatment Kit\u003c\/li\u003e\n\u003cli\u003eThree-step Regimen for Hair Thinning\u003c\/li\u003e\n\u003cli\u003eNourishes Scalp and New Growth\u003c\/li\u003e\n\u003cli\u003eThickens Hair and Boosts Volume\u003c\/li\u003e\n\u003cli\u003eProvides Lightweight Hydration and Moisture\u003c\/li\u003e\n\u003cli\u003eHelps Reduce Hair Breakage\u003c\/li\u003e\n\u003cli\u003eIdeal for Mild to Moderate Thinning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eShampoo and rinse, then apply conditioner to mid-shaft and ends for 1-3 minutes before rinsing. Spray Density Booster onto the scalp daily, massage in and leave in.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56062004887625,"sku":"IB71929","price":53.29,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7nn8g.jpg?v=1789051479"},{"product_id":"virtue-recovery-conditioner","title":"Virtue Recovery Conditioner","description":"\u003ch3\u003eVirtue Recovery Conditioner\u003c\/h3\u003e\n\u003cp\u003eNourish dry, damaged, depleted hair back to hydrated health with Virtue's Recovery Conditioner.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNourishing Conditioner for Damaged Hair\u003c\/li\u003e\n\u003cli\u003eRestores Hydrated Healthy-looking Hair\u003c\/li\u003e\n\u003cli\u003eSofter Healthier More Manageable Hair\u003c\/li\u003e\n\u003cli\u003eStrengthens and Nourishes Hair\u003c\/li\u003e\n\u003cli\u003eFor Heat and Color Damage\u003c\/li\u003e\n\u003cli\u003eHelps Reduce Dryness and Breakage\u003c\/li\u003e\n\u003cli\u003eSuitable for all Hair Types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply a quarter-sized amount to wet hair from mid-shaft to ends. Leave on for 1-3 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"6.7 oz","offer_id":56076631834697,"sku":"IB71880","price":35.99,"currency_code":"USD","in_stock":false},{"title":"17 oz","offer_id":56076631867465,"sku":"IB71881","price":73.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYfy5G.jpg?v=1789051396"},{"product_id":"virtue-full-shampoo","title":"Virtue Full Shampoo","description":"\u003ch3\u003eVirtue Full Shampoo\u003c\/h3\u003e\n\u003cp\u003eTurn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolumizing Shampoo for Fine Hair\u003c\/li\u003e\n\u003cli\u003eCreates Thicker Fuller-looking Hair\u003c\/li\u003e\n\u003cli\u003eBoosts Volume and Hair Movement\u003c\/li\u003e\n\u003cli\u003eAdds Bounce to Flat Hair\u003c\/li\u003e\n\u003cli\u003eFor Wavy Curly and Coily Hair\u003c\/li\u003e\n\u003cli\u003eSuitable for Medium and Thick Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"8 oz","offer_id":56076632162377,"sku":"IB71883","price":35.99,"currency_code":"USD","in_stock":false},{"title":"17 oz","offer_id":56076632195145,"sku":"IB71884","price":63.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYfhRj.jpg?v=1789051403"},{"product_id":"virtue-smooth-contitioner","title":"Virtue Smooth Contitioner","description":"\u003ch3\u003eVirtue Smooth Contitioner \u003c\/h3\u003e\n\u003cp\u003eTurn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Conditioner.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating Conditioner for Frizz-prone Hair\u003c\/li\u003e\n\u003cli\u003eStrengthens and Nourishes Hair\u003c\/li\u003e\n\u003cli\u003eMakes Hair More Manageable\u003c\/li\u003e\n\u003cli\u003eHelps Smooth Frizz and Flyaways\u003c\/li\u003e\n\u003cli\u003eSuitable for all Hair Types\u003c\/li\u003e\n\u003cli\u003eFor Fine, Medium and Thick Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eWork a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"6.7 oz","offer_id":56076632457289,"sku":"IB71886","price":35.99,"currency_code":"USD","in_stock":false},{"title":"17 oz","offer_id":56076632490057,"sku":"IB71887","price":73.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqN7s.jpg?v=1789051409"},{"product_id":"virtue-recovery-shampoo","title":"Virtue Recovery Shampoo","description":"\u003ch3\u003eVirtue Recovery Shampoo\u003c\/h3\u003e\n\u003cp\u003eNourish dry, damaged, depleted hair back to hydrated health with Virtue's Recovery Shampoo.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNourishing Shampoo for Dry Hair\u003c\/li\u003e\n\u003cli\u003eStrengthens and Nourishes Hair\u003c\/li\u003e\n\u003cli\u003eRestores Hydrated Healthy-looking Hair\u003c\/li\u003e\n\u003cli\u003eLeaves Hair Softer and Healthier\u003c\/li\u003e\n\u003cli\u003eMakes Hair More Manageable\u003c\/li\u003e\n\u003cli\u003eHelps Reduce Hair Breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"8 oz","offer_id":56076632850505,"sku":"IB71889","price":35.99,"currency_code":"USD","in_stock":false},{"title":"17 oz","offer_id":56076632883273,"sku":"IB71890","price":63.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqxmx.jpg?v=1789051415"},{"product_id":"virtue-smooth-shampoo","title":"Virtue Smooth Shampoo","description":"\u003ch3\u003eVirtue Smooth Shampoo \u003c\/h3\u003e\n\u003cp\u003eTurn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmoothing Shampoo for Frizz-prone Hair\u003c\/li\u003e\n\u003cli\u003eDe-frizzes, Hydrates and Soothes Hair\u003c\/li\u003e\n\u003cli\u003eCreates Silky Smooth Hair\u003c\/li\u003e\n\u003cli\u003eHelps Manage Frizz and Flyaways\u003c\/li\u003e\n\u003cli\u003eSuitable for all Hair Types\u003c\/li\u003e\n\u003cli\u003eFor Fine, Medium and Thick Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"8 oz","offer_id":56076633243721,"sku":"IB71894","price":35.99,"currency_code":"USD","in_stock":false},{"title":"17 oz","offer_id":56076633276489,"sku":"IB71895","price":63.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqvI4.jpg?v=1789051424"},{"product_id":"virtue-full-conditioner","title":"Virtue Full Conditioner","description":"\u003ch3\u003eVirtue Full Conditioner\u003c\/h3\u003e\n\u003cp\u003eTurn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolumizing Conditioner for Fine Hair\u003c\/li\u003e\n\u003cli\u003eCreates Thicker Fuller-looking Hair\u003c\/li\u003e\n\u003cli\u003eBoosts Volume and Hair Movement\u003c\/li\u003e\n\u003cli\u003eAdds Bounce to Flat Hair\u003c\/li\u003e\n\u003cli\u003eFor Wavy Curly and Coily Hair\u003c\/li\u003e\n\u003cli\u003eSuitable for Medium and Thick Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eWork a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends, leave in for 1-3 minutes before rinsing thoroughly.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"6.7 oz","offer_id":56076633473097,"sku":"IB71896","price":35.99,"currency_code":"USD","in_stock":false},{"title":"17 oz","offer_id":56076633505865,"sku":"IB71897","price":73.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nK7n1AG.jpg?v=1789051428"},{"product_id":"virtue-restorative-treatment-mask","title":"Virtue Restorative Treatment Mask","description":"\u003ch3\u003eVirtue Restorative Treatment Mask\u003c\/h3\u003e\n\u003cp\u003eDo a 180 on damaged hair with Virtue's Restorative Treatment Mask. Transform hair's health in 3 minutes with this ultra-nourishing, super-strengthening mask made to treat every hair type.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRestorative Treatment Mask for Damaged Hair\u003c\/li\u003e\n\u003cli\u003eStrengthens and Deeply Conditions Hair\u003c\/li\u003e\n\u003cli\u003eUltra-nourishing Super-strengthening Hair Mask\u003c\/li\u003e\n\u003cli\u003eTransforms Hair Health in 3 Minutes\u003c\/li\u003e\n\u003cli\u003eLeaves Hair Silkier and Nourished\u003c\/li\u003e\n\u003cli\u003eHelps Reduce Dryness and Breakage\u003c\/li\u003e\n\u003cli\u003eFor Heat, Color and Chemical Damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eAfter washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"5 oz","offer_id":56076634095689,"sku":"IB71907","price":57.39,"currency_code":"USD","in_stock":false},{"title":"1.7 oz","offer_id":56076634128457,"sku":"IB71908","price":29.52,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqc7a.jpg?v=1789051446"},{"product_id":"virtue-scalp-remedy-conditioner","title":"Virtue Scalp Remedy Conditioner","description":"\u003ch3\u003eVirtue Scalp Remedy Conditioner \u003c\/h3\u003e\n\u003cp\u003eVirtue Scalp Remedy Conditioner for Scalp \u0026amp; Hair Health is a fragrance-free, drug-free conditioner that hydrates \u0026amp; nourishes roots to ends while balancing the scalp ecosystem so hair grows stronger \u0026amp; healthier.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydrates and Nourishes Roots to Ends\u003c\/li\u003e\n\u003cli\u003eBalances the Scalp Ecosystem\u003c\/li\u003e\n\u003cli\u003eSuitable for Scalp Application\u003c\/li\u003e\n\u003cli\u003eHelps Strengthen Healthier Hair\u003c\/li\u003e\n\u003cli\u003eFor Dry and Flaky Scalp\u003c\/li\u003e\n\u003cli\u003eFor Oily Scalp and Buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eShampoo with Scalp Remedy Shampoo, apply conditioner from mid-lengths to ends and work the remainder into the scalp. Rinse thoroughly.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"6.7 oz","offer_id":56076634357833,"sku":"IB71911","price":35.99,"currency_code":"USD","in_stock":false},{"title":"17 oz","offer_id":56076634390601,"sku":"IB71912","price":73.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYqlkJ.jpg?v=1789051452"},{"product_id":"virtue-scalp-remedy-shampoo","title":"Virtue Scalp Remedy Shampoo","description":"\u003ch3\u003eVirtue Scalp Remedy Shampoo\u003c\/h3\u003e\n\u003cp\u003eVirtue Scalp Remedy Shampoo gently cleanses, refreshes and hydrates hair while balancing the scalp microbiome and nourishing the scalp. Suitable for all hair and scalp types, especially dry, oily or irritated scalps.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGently Cleanses, Refreshes and Hydrates\u003c\/li\u003e\n\u003cli\u003eRebalances the Scalp\u003c\/li\u003e\n\u003cli\u003eRepairs and Strengthens Stressed Strands\u003c\/li\u003e\n\u003cli\u003eReverses Hair Damage and Hydrates\u003c\/li\u003e\n\u003cli\u003eSuitable for all Hair Types\u003c\/li\u003e\n\u003cli\u003eIdeal for Dry, Oily Scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply a quarter-sized amount to wet hair, massage into the scalp, work through the ends, then rinse thoroughly.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"8 oz","offer_id":56076634619977,"sku":"IB71913","price":35.99,"currency_code":"USD","in_stock":false},{"title":"17 oz","offer_id":56076634652745,"sku":"IB71914","price":63.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/nKYq0mv.jpg?v=1789051456"}],"url":"https:\/\/www.imagebeauty.com\/collections\/virtue.oembed","provider":"Image Beauty","version":"1.0","type":"link"}