Joico Blonde Life
We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, Joico created BLONDE LIFE: a brightening system just for blondes... and those who want to be lifted to new heights without sacrificing hair’s shine or condition. Our Brightening Shampoo, Conditioner and Masque—created with strand-strengthening*** Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils— banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.