Authentic Beauty Concept Blow Dry Primer 8.4 oz

When we decided that we wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, we started talking about a few ingredients in our products that could easily be replaced by more natural sources. After extensive testing, we discovered many alternative natural ingredients perfect for our products, giving long lasting performance and pliable textures without having to use synthetic alternatives like mineral oil, parabens and silicones.

All hair types and styling have the same pure, powdery and soft base fragrance. A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peony blended with fresh cut leaves accents, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and mellow woods.

Features:

Free from PVP/VA, but instead: modified biodegradable potato starch. Also free from silicones.

It's a fluid prep mist with blow-dry protection.

It creates the perfect base for any hairstyle: It gives subtle control combined with light conditioning for surface smoothness.

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