User Reviews Are Important

Who are you more likely to trust;  An advertiser that is being paid to give great reviews on products, or fellow shoppers that provide instant feedback and personal experiences about products and the companies that these consumers do business with?  An Article on says that "Customer supplied content is "extremely to very" important when selecting or purchasing products".  The item that was listed as most important by the case study was "User generated product reviews and ratings". From; powerreviews-product-review-importance-of-customer-provided-content                             What are your thoughts?  Do user reviews really help you when shopping online?  Will a bad user review turn you off from a product or company? If you haven't already, please leave reviews for your favorite products and review your shopping experience on these sites.  It's easy; Company Reviews Example of a Product Review

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