Welcome to the next generation of CHI technology. The new CHI 1" Digital Ceramic Flat Iron is the most advanced appliance in hair technology is on the forefront of flat iron design. It's the same top selling CHI flat iron, with an all new digital, adjustable temperature display. The iron also has an updated, ergonomic design which makes it both lightweight and versatile, allowing it to curl, straighten, and style everywhere in between. In addition, the iron was made in the United States, which means that it was specifically created with every different type of hair in mind. The new CHI Flat Iron retails at $250. But you can buy it online here for only $119 plus free UPS Ground Shipping.