New! Diesel's Only the Brave for Men
Over the weekend, Diesel hosted the launch party for their brand new men's fragrance, "Only the Brave" in West Hollywood. Common, who is now also featured in the fragrance's ad campaign, gave a private performance to the party's guests. Click on the Video below to view the rapper's new ad. According to The Financial Post, experts are saying that Only the Brave will be "the biggest men's fragrance success this summer." Better pick it up while you still can! The bottle was apparently modeled off of Diesel's founder and CEO, Renzo Rosso's actual fist (featuring his "RR" tattoo on the knuckles). The name "Only the Brave" is also the name of Rosso's charity. Only the Brave has a unique, but not too strong lemon scent, that combines with a touch of leather. It makes for a great Father's Day gift, as the fragrance has a strong summery vibe to it.