Sometimes you have to toot your own horn. This time, its US in the news! Discount Beauty Center's most recent press made it to several websites this week including MarketWatch.com and Reuters.com. A memorable and oh-so-true statemet from the article: "It seems that the 'lipstick effect' phenomenon, the practice of splurging on lipstick as a pick-me-up during a recession, no longer holds true...Smart shopping allows consumers to keep their beauty regimen largely intact, even under a reduced budget. Instead of a lipstick, consumers can now lift their spirits by hitting the beach with a bag full of summer beauty essentials" The article then mentions some of our suggestions from our beach bag checklist post (such as Ahava Sun Moisturizer SPF 30 and Portable Evian Mineral Water Spray). "There's no place for buyer's remorse at the beach," said Chip Eisenberg, President of DiscountBeautyCenter.com. "DiscountBeautyCenter.com is one-stop for all your must-haves, at prices significantly lower than retail." Click here to view the entire article, "Sunny Outlook for Beachgoers."